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Industry Research : New Research Reveals How UK Contact Centres Could Establish a 'New Normal' of Home-working

#contactcenterworld, @cgchirp

Employers and agents across the UK contact centre industry are already benefiting from the 'new normal' of home-based working, and the reasons why have been revealed in a study carried out by the UK Contact Centre Forum and sponsored by Content Guru, a cloud contact centre and customer engagement provider. It revealed that when comparing home-based with office-based contact centre operations, 75% of organisations reported lower attrition, 61% said productivity is better, and 54% say absenteeism is better among those working at home.

As well as delivering significant advantages to businesses, home-working is also benefiting agents, with 74% saying they have a better work-life-balance compared to working in an office. In addition, 86% say they have no travel-to-work costs, while 81% say that they have recovered time wasted travelling to and from work. The research was conducted between November 2019 and March 2020, before the COVID-19 lockdown significantly increased the levels of home-working across the industry, and highlights benefits of home working that go beyond the pandemic. The report also highlights the paramount importance of implementing proper security and compliance measures when deploying remote contact centre staff.

"It's clear that we are seeing the model for the future of the contact centre industry emerge in real time," explained Martin Taylor, Deputy CEO and Co-founder at Content Guru. "Key to the success of home-working, however, is the ability of employers to establish the infrastructure agents need quickly and efficiently. A cloud-based solution allows organisations to deliver a secure and compliant customer experience while also improving employee engagement, and that's a clear win-win".

Ring2 Dashboards & Wallboards Free Trial

Contact centre organisations that haven't traditionally offered home-working to their agents can now rapidly pivot to help agents continue to use the full functionality of the contact centre in their own homes. The availability of cloud-based Contact-Centre-as-a-Service (CCaaS) platforms mean that agents and employers alike can benefit from increased flexibility without impacting the customer experience or data security. In addition, analysing recordings of key interactions between call agents and customers allows trainers to identify best practice and gaps in knowledge.

Additional findings from the 2020 survey include:

- 75% of home agents are aged 35 or over; 61% have over 10 years experience in customer contact roles.
- 71% of home agents say that they are happy (at least some of the time); 65% are proud to tell people where they work.
- 5% of organisations allow home agents to work multiple shifts on a single day.
- 97% of home agents use virtual training; 70% of these think it is just as effective as office-based training.
- 59% of home agents supply/buy their own laptops; 76% supply their own broadband/internet connectivity.

#contactcenterworld, @cgchirp

Posted by Veronica Silva Cusi, news correspondent

About Content Guru:
Company LogoContent Guru is a global provider in cloud communications solutions. We deliver off-the-shelf and bespoke customer engagement and cloud contact centre services, through the ๐˜€๐˜๐—ผ๐—ฟ๐—บยฎ platform. ๐˜€๐˜๐—ผ๐—ฟ๐—บ Customer Engagement and Experience platform brings together intelligent automation, third-party systems integration, and on-demand scalability to enhance all customer communication functions. With true omni-channel engagement capabilities, ๐˜€๐˜๐—ผ๐—ฟ๐—บ gives organisations the power to create consistent and seamless experiences for customers, inspiring loyalty and powering success.
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Today's Tip of the Day - Look After Your Agents

Read today's tip or listen to it on podcast.

Published: Monday, June 29, 2020

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2020 Buyers Guide Call Routing Optimization

Eastwind Communications

Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.
PH: 508-862-8600

Lieber & Associates

Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.
PH: +1-773-325-0608
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