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Industry Research : New Survey Finds 94% of Respondents Believe Digital Transformation Initiatives will have a Positive Impact on CX

#contactcenterworld, @getcyara

Cyara, provider of the Automated Customer Experience (CX) Assurance Platform, released a new industry report showing international consensus among 1,000 business and IT decision makers that digital transformation efforts are critical initiatives yet IT teams are not given the resources and budgets and as a result are running as much as two quarters behind schedule. Moreover, there is a significant gap in the perception of success of digital transformation initiatives between leaders and the front line, and a lack of consensus on who owns these initiatives. Access the full survey report here.

The survey, conducted in July of 2021, polled 1,000 business and IT decision makers in the United States, Australia, United Kingdom and Ireland. Among the top six findings:

  • There is consensus on the importance of digital transformation -- Nearly all companies recognize the importance of digital transformation for competitive advantage (98%) and for enhancing the customer experience (94%).

  • More resources and budgets are needed to be successful - Only 7% of respondents say they have sufficient resources to meet implementation deadlines.

  • There is no clear standard on ownership of digital transformation and customer experience initiatives – When asked who is driving digital transformation initiatives, 37% of respondents identified the CTO/CIO; 28% pointed to an IT leader; 23% said the CEO; and 10% specified other C-suite leadership members as the drivers. Similarly, when asked who owns the customer experience, 50% of respondents identified their Customer Service team as responsible for customer loyalty; 48% identified C-suite leadership; and 41% said responsibility for customer loyalty resides with Marketing/Sales. The lack of clear ownership leaves a concerning gap for customers and the business.

  • Regarding the success of digital transformation, the responses varied significantly – The more senior, the more positive the respondents were around digital transformation success. Estimates on the success of digital transformation implementations drop off precipitously as seniority decreases – with 90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level describing their digital transformation initiatives as "very successful."

  • Across the board, digital transformation initiatives are seen to be significantly behind schedule – On average, IT decision makers believe they are 4.71 months behind where they should be on digital transformation implementation, whereas business decision makers put that estimate at 5.34 months.

  • IT teams cannot be cut out of the equation - When asked if business leaders consulted their IT teams on the decision-making process, only 43% said "yes, every time" – meaning more than half of IT teams are left in the dark. Furthermore, 99% of senior business respondents think the IT team has the budget and resources needed to keep up with the digital transformation initiatives, whereas only 78% of less senior business respondents agree. This suggests IT must be given a more prominent seat at the table to effectively advise business leaders.


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Customer experience has long been a key differentiator that gives enterprises an advantage over the competition. The COVID-19 crisis raised the stakes further and stepped up the importance of digital transformation to stay resilient and responsive to customers. Taken together, the survey highlights pivotal areas ripe for more organizational alignment to accelerate their digital transformation journeys.

The survey findings show that, moving into 2022, companies must lean into digital transformation strategies that will allow them to automate what they can and better utilize their current staff. Success and ROI will be measured through better customer experience, more revenue and reduced digital risks in modern connected organizations.

Cyara commissioned Sapio Research to perform the independent survey. Respondents overall were split evenly (500 each) between business decision makers and IT business decision makers polled by the survey in four countries – 400 from the United States, 300 from Australia, and 300 from the United Kingdom and Ireland. Respondents worked at companies with a workforce of at least 1,000. The top three industries represented were financial services and banking (30%); computer software, hardware and technology (20%); and retail (12%). Seniority breakdown among the 1,000 respondents polled was 12% Business Owner/Partner; 45% Managing Director/C-level; 16% Department Head/President/Director; and 27% Manager roles.

#contactcenterworld, @getcyara


About Cyara:
Company LogoCyara Solutions is helping Fortune 500 companies around the world redefine their customer service through a better contact center experience. Cyara is a pioneer of next-generation premise and cloud-based solutions for simulating, testing and monitoring IVRs, voice biometrics, outbound dialers, voice callback and contact centers. Cyara performs automated load and functional testing and production monitoring of contact center infrastructure and application components, testing companies’ end-to-end contact center customer and agent experience in a repeatable, automated manner.
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Today's Tip of the Day - Quality Of Service

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Published: Wednesday, November 24, 2021

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2021 Buyers Guide Automated Call Distributors

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

2.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS inbound call center software caters to all incoming customer requests. These incoming requests can come through any channel of customer’s choice e.g. voice, video, email, chat, WhatsApp, facebook etc.. company page or from an integrated website chat. Using InterDailog UCCS call centers can respond to inquiries of the customers and they can also register the complaints of customer as a customer support desk.

3.) 
voiptime

Voiptime Contact Center
Our contact center solution allows processing the high volume of client requests from different channels (voice, webchat, email, web callbacks), running massive outbound dialing campaigns, and makes all call center operations visible for management. Voiptime Cloud Contact Center is a professional calling solution for outbound and inbound calls. It’s a plug-and-play software that immediately increases the productivity of your call center department. With the help of our solution you are able to:
- Automate lead prospecting and have 4x more live conversations daily;
- Increase the agent occupancy up to 80-90% with the help of the fastest Predictive dialer;
- Smooth out the peaks of calls by...
(read more)
 

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