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Industry Research : Philippines BPO Hubs Improve Ranking
In the latest annual ranking of the top 100 global outsourcing destinations by Tholons, a services globalization and investment advisory firm, Manila (NCR) claimed the number three slot, following Indian cities Bangalore and Mumbai. Manila, ranked No. 4 in 2012, has overtaken Delhi (NCR), India. Cebu City, formerly at No. 9, also went up one rank and pushed Dublin, Ireland from the eighth spot.
More Philippine IT-BPO hubs were also included in this year’s ranking. Although Davao slipped one rank to No. 70, Sta. Rosa City in Laguna climbed two slots to No. 84 while Iloilo is No. 93. Bacolod City re-enters the list at No. 94 and Baguio City is a new entrant at No. 99.
According to Tholons, the Philippines enjoys a more vibrant IT-BPO industry than either Indonesia or Malaysia. These three countries are considered the most promising Southeast Asian destinations in 2012.
The region’s "maturing outsourcing brand, improving macro-economic environment, and expanding domestic markets" were cited as the reasons why large service providers prefer Southeast Asian markets, hence their upward movement in this year’s ranking.
Tholons reported that in 2012, "the Philippines IT-BPO industry was fueled by increased new investments from large and mid-sized foreign providers, as well as greater expansions of established locators and captives across many of the country’s established delivery locations."
"The Tholons’ rankings and report overview only reaffirms the Philippines’ position as a destination of choice for outsourcing services. In 2012, we saw impressive growth across all sectors of the Philippine IT-BPO and GIC industry. The year 2013 promises to be even greater as we expect revenues to increase to $16 billion to provide employment to 926,000 Filipinos," said Benedict Hernandez, president and CEO of the Business Processing Association of the Philippines (BPAP).
Tholons also acknowledged the efforts the Philippine IT-BPO industry has been exerting to maintain its global leadership in voice BPO services while also expanding into other outsourcing sectors—including software development and IT outsourcing, animation and game development, and healthcare information management (HIM) outsourcing—and looking to penetrate markets outside the US.
"Based on the events of 2012, the Philippines continued to garner interest from large, Western providers, not only as an offshore delivery location, but likewise as a potential rich domestic market for IT Services," the Tholons’ 2013 Top 100 Outsourcing Destinations said.
"IT-BPO will remain the fastest-growing industry in the Philippines as we continue to address challenges and embrace opportunities in new service areas and emerging markets. We are steadfast in ensuring that the industry will achieve its targets of $25 billion in revenues and 1.3 million full time employees by 2016," Hernandez said.
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, January 29, 2013