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Industry Research : Report: AI is Having a Significant Impact on Enterprise-level Customer Engagement

#contactcenterworld

Atlanta, GA, USA, Jan. 12, 2024 - MessageGears, a cross-channel engagement platform for big consumer brands, announces the results of a study on AI and customer engagement. A key takeaway from the survey of enterprise marketers in companies with 500 or more employees is that the vast majority already use AI in their marketing – and it's paying off.

For today's marketers, the big goal is making real connections with customers. Doing so strengthens brand recognition and builds trust. However, only 53% of marketing pros surveyed by MessageGears said they were very successful at connecting with customers, leaving significant room for improvement and leading many to adopt new tech, such as AI.

In times of tight budgets and streamlined teams, marketers are looking to AI as a means of reducing costs. The data shows that investing in AI pays off as teams learn to harness the technology.

*AI is boosting customer engagement*

Enterprise leaders said AI has been particularly useful in boosting customer engagement. Fifty-eight percent of marketers surveyed by MessageGears use AI in targeted advertising campaigns, and 49% use the technology for personalized email marketing, customer support and service, and customized product recommendations.

A whopping 97% of enterprise marketing experts using AI said they successfully delivered personalized content and recommendations, and 39% said the experience was exceptional. Additionally, 99% say AI is making a big difference in figuring out customer preferences and behavior.

*Where marketers are running into AI challenges*

AI use cases are still relatively new, so it's no surprise that the main headaches for marketing leaders are the lack of AI know-how in their departments and getting teams up to speed. Plus, weaving AI into the mix can be a bit of a puzzle, thanks to the complex integration with existing systems.

Specifically, 42% of marketers said limited AI expertise was the top challenge when implementing AI for customer engagement, followed by staff training (39%), integration complexity (35%), budget/resource constraints (35%), and privacy/compliance issues (32%).

*AI helps marketers save money*

In times of tight budgets and streamlined teams, marketers are looking to AI as a means of reducing costs. Seventy-two percent of those surveyed said they had saved money thanks to AI, and only three percent said AI had added costs to their balance sheets. The data shows that investing in AI pays off as teams learn to harness the technology.

*The future of AI and marketing*

Enterprise marketers have a wish list of uses for AI in the year ahead. Fifty-three percent want to use the tech to accurately identify who will most likely make a purchase, and 50% would like AI to help them pinpoint the most effective channels to reach customers. Meanwhile, 61% said AI would be very or extremely crucial to their marketing strategies going forward.

"AI algorithms are like the secret sauce, letting marketers dive deep into customer data," said Will Devlin, VP Marketing at MessageGears. "Then, armed with the inside scoop on preferences, behaviors, and demographics, marketers can fine-tune messages on the fly. With real-time tweaks to content, timing, and more, AI-powered campaigns ensure the connection between a brand and its audience is spot-on and meaningful."

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prweb.com


About MessageGears:
MessageGears is the only data-connected customer engagement platform built for today’s enterprise. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before.
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Today's Tip of the Day - Make Self Service A Breeze

Read today's tip or listen to it on podcast.

Published: Friday, January 19, 2024

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2024 Buyers Guide Dialer Solutions

 
1.) 
Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


2.) 
Avyukta Intellicall Consulting Pvt. Ltd.

Dialer CRM VoIP CTI Cloud Solutions
We are a single roofed solution for Dialer / Hosted Dialer / VoIP / CRM and CTI Solutions . With 300+ call center clients in above 9 countries and recent features such as :

Dynamic custom agent crm popup

avatar module

10+ Custom Reports

Cloud Telephony with/out "Host your Trunks" option

and End to End CRM on the cards we are supposed to grow exponentially within the next 6 Months

3.) 
Cloud IT Services GmbH

Dialfire
Companies of all sizes rely on the cloud-based call center platform Dialfire and its powerful predictive dialer. Dialfire is ready to use within minutes and easily personalizable. From small ad-hoc to large multi-step campaigns, Dialfire offers high scalability. Adapt customer masks and automate workflows per mouse click. Integrated scripting and APIs ensure a smooth connection with external systems.

4.) 
Noetica

SmartBound™
Advanced outbound solution including predictive dialing, featuring patented technologies such as Live Person Detection (LPD™) and SNoDrop™ using Artificial Intelligence to deliver compliant & effective predictive dialing with 0% abandoned call rates. The solution includes its own CRM system as well as visual campaign creation and management as well as automated data import and export capabilities. The package comes with highly visual and open call scripting technology and an SDK (Software Development Kit) is also available for embedding the dialer into your own user front end.

5.) 
PhoneBurner

PhoneBurner
Reach more contacts, in less time with PhoneBurner. Powering thousands of client and millions of calls, our cloud-based software eliminate repetitive tasks so agents have up to 4x more live conversations. Unlike other dialers, PhoneBurner delivers 100% delay-free connections with no awkward pause. Conversations start off with promise, not hangups.

- Call 60-80 contacts per hour, per agent
- Instantly leave voicemails
- Send 1-touch emails
- Automate workflows and call logging
- Record and transfer calls
- Access reporting and analytics
- Intelligently distribute leads
- Dial from local Caller IDs
- Get free white-glove onboarding

Scales to any size team with no contracts, no setup fees, and no per minute charges. Start a free trial without a credit card.

6.) 
PrimoDialler

Predictive Dialler
A predictive dialler is an outbound call system that automatically dials from a list of telephone numbers. Also known as Power or Auto dialers it will automatically help agents make more calls, generate higher rates of connections, increase conversions, manage voicemail, no-answers and disconnected numbers.

We’ve made it easy to get started, we offer packages to best suit your needs and don't tie you into long term contracts. Don't take our word for it take out a no-commitment free trial!
 

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