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Industry Research : Study Finds Connectivity Technologies are Significant Enablers to Achieving Customer Experience Goals

#contactcenterworld, @Colt_Technology

Colt Technology Services has released a study in partnership with Global Research and Analyst Firm GigaOm, which found that connectivity is viewed as a significant enabler when it comes to achieving customer experience (CX) goals – but many businesses are yet to utilise its potential to deliver CX improvements fully.

The survey explores the link between connectivity and customer experience; in particular, whether underlying connectivity platforms can have a positive impact on CX goals. Completed by more than 350 strategic IT business decision makers, it found that 92% of respondents saw a strong link between connectivity and CX, with 51% already making use of connectivity technologies to help meet their businesses CX needs.

Of those sectors more likely to use connectivity to drive CX, the study found technology and financial companies have made more progress than manufacturing and consumer-facing industries (63% and 59% versus 50% and 47%), while more distributed corporations feel they have more work to do than centralised organisations (63% versus 44%).

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While a clear link is identified between connectivity and CX in the survey, business decision makers believe creating a meaningful picture of the relationship is the most significant blocker to improvement (according to 82% of respondents), followed by a lack of education/training (76%) and then leadership (74%).

Keri Gilder, Chief Commercial Officer at Colt, said: "When we set out to explore the link between connectivity and customer experience, we weren’t sure what we would discover, so it’s encouraging to see that many companies are already taking advantage of the strong relationship between the two. This research shows that setting clear, customer-centric goals is the key to success. Business leaders need to think about how to deliver on business goals quickly and cost-effectively, all the while putting the customer first.

"Colt strives to be the most customer oriented business in the industry, and we know that connectivity solutions are the backbone for the fast-paced environment of today. We put substantial investment into helping our customers realise their goals, and this study clearly demonstrates how important it is to get the underlying connectivity right if you want to deliver the best possible customer experience."

The research shows that having a single point of customer contact and management frameworks set up solely around CX are practices aligned to organisations which are progressed along the CX journey. However, only 32% of businesses thought they had these processes in place.

When it comes to measuring CX from a service provider perspective, performance and reliability rank much higher than responsiveness over time in the eyes of the customer. Time from ordering to delivering a service is the most important factor followed by initial service performance and reliability when assessing suppliers (47% and 46% respectively), and the two elements also rank highly when measuring the organisation’s service delivery (38% and 46%).

Jon Collins, Principal Analyst at GigaOm, said: "As enterprises look to differentiate, customer experience is becoming a centrepiece of digital business strategy. Looking at the research, it is fascinating to see how organisations are looking to deliver services that ‘just work’ and deliver from the outset, prioritising these criteria over longer-term performance and responsiveness. In this online age connectivity is an essential pre-requisite to building customer loyalty and trust."

#contactcenterworld, @Colt_Technology

Posted by Veronica Silva Cusi, news correspondent
Source: Colt

About Colt:
Company LogoColt Group S.A. (trading as Colt Technology Services, formerly COLT Telecom Group S.A.) is a multinational telecommunications, IT managed services and data centre services company headquartered in London, United Kingdom and with its registered office in Luxembourg.
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Today's Tip of the Day - Maintaining Customer Notes

Read today's tip or listen to it on podcast.

Published: Monday, March 11, 2019

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2020 Buyers Guide Computer Telephony Integration

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
PH: +302109241486

IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
PH: 888.638.6398


CRM integration
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511


NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
PH: (+1) 301 202 3672

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