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Industry Research : Survey Reveals Customer Service Employees’ Experience as Consumers and as Employees

#contactcenterworld, @Lucidworks

Lucidworks, a provider of AI-powered search applications and the Connected Experience Cloud, shared results from a survey of more than 800 contact center employees regarding their experience working in customer service and their own experiences as consumers when trying to get help. The survey explores how consumers seek out information and connect with the contact center, the transformation of the contact center into a revenue center, which tools agents want in their tech stack, and contact center employees’ access to mental health resources. The survey reveals that consumers are eager to problem-solve across multiple channels, agents see upselling as part of the job, and employees want more support for their mental health.

Consumers Want to Self-Serve; Calling In Is a Last Resort

When an issue arises, consumers’ first move is to find the answers themselves. More than two-thirds of respondents said that they will look for information before contacting customer support. 70% of respondents prefer to use a combination of channels simultaneously while looking for an answer.

By the time customers connect with contact center representatives, they’ve likely exhausted their options across multiple channels. Nearly half of respondents say that the most common reason they’re taking the time to pick up the phone is because it’s their last resort and they’ve tried everything else.

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Upselling Is a Part of Customer Support; Consumers Appreciate Recommendations

Just over half of respondents identified upselling and cross-selling as "part of their job". Nearly 80% of contact center employees, in their experience as consumers, say they’ve had a customer service representative offer suggestions for additional products or services to purchase. Of those respondents, one in two say that recommendations are helpful and they’ll usually purchase the additional items or services that an agent recommends.

Selling practices vary across industries and geographies. Nearly 70% of respondents who work in software view upselling and cross-selling as part of their job, compared to only 40% of retail and healthcare employees. The contact center is tasked not only with delighting customers to foster loyalty during an almost two-year long pandemic, there’s also an additional remit to drive revenue and transform from cost center to revenue center.

Consumers Want Efficiency and Ease; Employees Want Employers to Invest in Tech

The contact center has the power to drive a best-in-class customer experience while creating revenue—but only if employees have the technology to solve problems quickly and identify and encourage upsells. Roughly one quarter of employees say using multiple platforms to find answers isn’t ideal—they either have too many tools or too few.

The majority of respondents identified internal chat as a valuable tool, followed closely by personalization. However, these tools don’t consistently perform well across organizations. Almost a third of respondents said that those same tools don’t work well for them. Companies must invest in technology that can deliver measurable results for the contact center and not just be yet one more window, chat box, or search bar for agents to navigate around.

Entry- and Mid-Level Agents Feel Less Supported; "More Is Better" for Mental Health

Seven in ten respondents said that their employers offer resources to help deal with mental health and burnout. However, over 80% of respondents say that more resources would make them more productive and happier. When comparing U.S. versus U.K. respondents, the survey revealed that support is much more common in the States. 84% of U.S. respondents say their employer offers resources to deal with mental health and burnout, compared to only 56% of U.K. respondents who say the same.

The survey also revealed that employees who work more closely with customers are feeling less supported. Entry-level and mid-level employees are more likely to report that they don’t feel like they get enough breaks in the day to have the energy to deal with customers compared to senior management and executive employees.

"Customer service teams are operating with fewer employees and greater demand," said Sathya Raghavendran, SVP Technology, Lucidworks. "That puts a lot of pressure on the contact center. Companies have provided customers with multiple channels to find answers, but innovation and upkeep must continue to meet changing demands and unanticipated challenges. Companies that can connect insights from the consumer side with the contact center employee experience can create compounding value across the entire organization to drive customer satisfaction, increase revenue, and support happy employees."

Other key findings from the survey include:

- In the U.K., only 13% of respondents say that FAQs always answer their questions, compared to 46% of American respondents.

- 42% of respondents say that sometimes their question is so complicated they need to call the contact center early on in their journey.

- Respondents ranked agent’s effectiveness in solving the problem and ease of getting in touch with a real human as the two most important attributes for contact centers.

- Two-thirds of U.S. respondents say they usually purchase items and services recommended by a customer service agent.

The Lucidworks survey was conducted in October of this year and limited to respondents who work in a contact center part-time or full-time. 401 respondents located in the U.K. and 408 respondents located in the U.S. participated.

#contactcenterworld, @Lucidworks

Posted by Veronica Silva Cusi, news correspondent

About Lucidworks:
Company LogoLucidworks connects experiences throughout the entire user journey to meet customer and employee intent in the moment. Lucidworks Connected Experience Cloud (CXC) makes it easy for customers to capture user signals and create personalized search, browse, and discovery experiences. The world’s largest brands, including Lenovo, Red Hat, Reddit and Cisco Systems rely on Lucidworks’ suite of products to power commerce, customer service, and workplace applications that delight customers and empower employees.
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Today's Tip of the Day - Manual Workforce Management

Read today's tip or listen to it on podcast.

Published: Friday, December 17, 2021

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2021 Buyers Guide IVR

Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

Computer Data Services, LLC

Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.

- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere

eGain Corporation

eGain SmartIVR
eGain SmartIVR is an over-the-top solution to modernize IVR systems. Businesses can offer smartphone callers an easy choice to resolve queries via digital messaging and intelligent self-service. And they can optimize the IVR experience with end-to-end analytics.


Virtual Switchboard
Megacall provides a fully customised Virtual Switchboard software for all companies (including IVR service). No matter the size of your business, our services adapt to the needs of each client.

Are you looking for a more effective way to communicate with your customers? Discover the advantages of using the IVR and how it can help in your communications.


MightyCall's IVR that will increase your business’s efficiency at a fraction of the cost of a secretary. Your auto-attendant is designed to:
- Greet callers
- Deliver necessary information
- Forward calls to the appropriate extension
- Take human error out of the system

Nuxiba Technologies

Provide your customers with an effortless self-service experience. Easily create menus using predefined or custom prompts and data dips and route customers to live agents when needed.

Enable your customers to make payments and access information 24/7 at their convenience. Request a quote or live demo today.

OpsTel Services

The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring

Teckinfo Solutions Pvt. Ltd.

IVR Edge
IVR Edge is a high performance, robust and scalable ivr system that works on various leading hardware such as Dialogic, Keygoe and Synway etc. It can handle the simplest of simple to the most complex of requirements to when it come to creating an IVR. Integration with any 3rd party database, be it for banking, telecom, insurance, travel, payment gateway etc can be handled with ease. Ideally suited to create Hosted IVR and virtual patching solutions with scalabilities that can range from 4 to 128 E1’s per setup with voice recording and CDR functionality. Integration with leading text to speech (TTS) and speech recognition ASR engines add to the flexibility and functionality.

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