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Industry Research : The State of the Contact Center: Embracing the Evolving World of Work

Premium Content (Sponsored)

#contactcenterworld, @Calabrio

Author: Rebecca Martin, Chief Marketing Officer, Calabrio

New Study Examines the Evolving World of Contact Center Work During The COVID Crisis

A new study detailing how customer service organizations are evolving due to the COVID-19 pandemic indicates a dramatic shift in how brands, through their contact centers and agents, now engage with their customers.

While crisis-driven changes can often have a negative impact, contact center managers across the U.K. say that recent events have fostered a much-needed modernization of the contact center. "The State of the Contact Center: Embracing the Evolving World of Work," study found that most view the changes they were initially forced to make due to COVID-19 as positive steps toward building richer employee and customer experiences in the long term.

When it came to moving agents to home-based work, 73% of U.K. contact centers moved nearly three quarters of their agents to remote spaces early on in the pandemic, while U.S. operations moved 59% at that stage. They all experienced large changes in workplace operations, though managers felt mostly prepared for those changes.

"The pandemic offered important visibility into the strength of operations. Embracing the processes and tools trialed during the pandemic are expected to lead to more flexibility for agents, elevated service for customers and more intelligent, agile operations moving forward," said Tom Goodmanson, president and CEO at Calabrio.

The study surveyed U.S. and U.K. contact center managers to uncover perceptions about the changes accelerated by COVID-19 and identify expectations for the future industry landscape. The study includes results from leaders across retail, financial services, utilities, distribution, airlines and healthcare.


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A primary takeaway is that managers expect customer service practices to change for good. Most are seeing customer expectations rise during COVID-19, rather than decline. They anticipate these new demands to continue, with 68% of respondents expecting customers to have an increased desire for emotional empathy in future interactions.

Further, 87% of managers believe the pandemic has placed greater weight on the contact center as a factor in, and measure of, overall company success. Due to this greater importance, managers anticipate a permanent evolution in operations.

Examples include:

  • Remote-Agent Acceptance: Due to the pandemic, 89% of contact centers now have at least half of their agents working remotely. Most managers are happy about the changes with more than 70% saying they are satisfied with remote-employee productivity. They believe agents are happy working remotely, and they expect a remote environment to continue post-pandemic.

  • Mission-Critical Analytics: Looking ahead, 90% of managers are confident their use of analytics-based technology and insights will increase, as will cross-department demand for contact center intelligence. As customer expectations grow, it is vital to understand customer behaviors and needs, and that means increased dependence on voice-of-the-customer analytics and AI-based insights.

  • Rise of the Cloud: The prospect of an increasingly virtual, analytics-driven contact center will be dependent on the flexibility and processing power of the cloud. In fact, 89% of contact centers are likely to increase deployment of cloud software or are already fully cloud based.

"Contact center executives who have been dragging their heels rather than modernizing their contact centers now find themselves in a catch-up situation," said Paul Stockford, chief analyst at Saddletree Research. "As the smoke clears from this crisis, how fast can we get ready for the next one? The industry needs to modernize and do it in a hurry. The cloud is no longer a novelty, it is an imperative for the future of the contact center industry."

For a full report of data and findings go to "The State of the Contact Center: Embracing the Evolving World of Work."

#contactcenterworld, @Calabrio


About Calabrio:
Company LogoCalabrio, a customer experience intelligence company, enriches human interactions with its analytics-driven workforce engagement management (WEM) suite. In 2019, Calabrio acquired Workforce Management (WFM) vendor Teleopti combining the best of both Teleopti WFM and Calabrio WFM into a single WFM solution fully integrated within the Calabrio ONE suite. The new Calabrio ONE empowers agents and management alike with a smarter approach. Through AI-driven analytics, Calabrio uncovers important customer behaviour, sentiment and reveals vital insights from contact centres worldwide.
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Today's Tip of the Day - Every Contact Counts

Read today's tip or listen to it on podcast.

Published: Friday, June 26, 2020

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2021 Buyers Guide Visual Communications

 
1.) 
SJS Solutions

Optymyse
Optymyse is a unique neuroscience-based approach which takes care of your most valuable asset - your people. Using a scientifically supported formula, Optymyse delivers stunning visuals which unlock the full potential of your contact centre whilst protecting the mental wellbeing of all of your employees.

2.) 
TeamViewer

Co-Browsing Integration
Co-Browsing is the practice of web-browsing where two or more people are navigating through a website on the internet. Software designed to allow Co-Browsing focuses on providing a smooth experience as two or more users use their devices to browse your website. In other words, your customer can permit the agent to have partial access to his/ her screen in real-time.
 

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