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Industry Research : U.S. Men Are More Willing Than Women to Pay For Good Customer Service

#contactcenterworld, @Genesys

Mars and Venus are still in opposition in the realm of customer experience. A recent survey by Genesys, a global provider in cloud customer experience and contact center solutions, finds that men and women have different expectations when it comes to good customer support and communication methods. For instance, nearly 20% more men than women are open to paying extra to get the type of service they want.

The Genesys survey revealed different points of view across genders. Within the U.S., the survey pool of 800 adults was split evenly between men and women, with only two people self-identifying as "other." The pool also covered six age ranges in four geographic regions (Northeast, South, Midwest, West).

Below are some of the more noticeable gender distinctions mined from the U.S. survey data.

Men place more emphasis on good customer service and are willing to pay extra to get it. More men (35%) than women (25%) say they base their decision to buy from a business solely on its reputation for customer service. Significantly, they are also more willing to pay extra for better customer service — 55% versus only 36% of women. Fully twice as many men (18%) as women (9%) are willing to pay a surcharge up to 10% for better support.

Men and women disagree on the most important thing in customer support interactions. There's no gender difference in what people most value when communicating with customer support centers — timeliness of response and a knowledgeable staff. But the data reveals that men place a nearly equal emphasis on timeliness (50%) and knowledgeable staff (49%) compared to women, who value knowledgeable staff (56%) more than timeliness (43%).

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Women have more pet peeves when requesting customer support through contact centers. There are two definite irritations that resonated with more than 40% of the men surveyed: too many automated options (44%), and being put on hold for more than 5 minutes (40%). Women share the same two pet peeves, but have two additional ones: language/accent misunderstandings (43%), too many automated options (42%), having to repeat information to multiple customer service representatives (41%), and being on hold for more than 5 minutes (40%).

Men are more likely to lose their temper and complain to a competitor. While only 11% of women say they "frequently" become so frustrated by customer support that they swear or cry, 20% of men in the survey admit to it. Men are also more likely to complain to a competitor (15%) after experiencing poor customer service, compared to only 5% of women.

Men and women vary in their communication preferences. Connecting with customer support by phone is still considered the most effective method for getting answers by 63% of the overall U.S. survey pool. However, 20% of men find searching the company website offers the most success, versus 13% of women. There are a number of other distinctions described below.

Live agent support - When contacting customer support by phone, 62% of women compared to 54% of men say talking to a live agent is the most efficient approach.

Social media support - Of the seven communication options for customer support presented in the survey, the most disliked is social media, at 21%. A full 25% of the women who dislike it say it's because it's too easy to be misunderstood, compared to 15% of men.

Web chat support - Fifteen percent of the people surveyed dislike using web chat to communicate with a business for customer support. What's interesting is that nearly twice as many men (30%) as women (16%) say the reason is that it's too easy to be misunderstood. However, the women who dislike web chat are significantly more likely to say that it's too slow (28%) compared to men (18%).

Video chat support - Fourteen percent of the total survey pool dislike using video chat for resolving customer support issues, but the gender distinction is noticeable. A full three-quarters of women (75%) say it makes them uncomfortable, compared to 59% of men.

Messaging-based support - Texting and messaging apps are becoming more acceptable as a communication method for customer support, although 13% in the Genesys survey still dislike it. One of the reasons the men dislike it is that they perceive it as too slow (21%), although only 5% of women feel that way.

"While our survey results shine a light on the differing mindsets men and women have about customer care, they're also indicative of a larger trend: an expectation for have-it-your-way service," said Janelle Dieken, senior vice president of product marketing at Genesys. "Fortunately, with sophisticated customer experience technology that leverages artificial intelligence (AI) and predictive capabilities, organizations can provide the increasingly personalized experiences today's discerning consumers expect."

#contactcenterworld, @Genesys

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About Genesys:
Company LogoGenesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
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Today's Tip of the Day - Do Your Agents Have All The Right Tools?

Read today's tip or listen to it on podcast.

Published: Friday, May 8, 2020

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2020 Buyers Guide Computer Telephony Integration

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

2.) 
ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
PH: +302109241486

3.) 
IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
PH: 888.638.6398

4.) 
Megacall

CRM integration
CRM
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511

5.) 
NovelVox

NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
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