Industry Research : UK Businesses Question Return on Investment from CRM
Two-thirds (66 percent) of UK firms are not enthused about the value of their CRM systems, according to a snapshot survey.
Most rate the performance of their CRM platform as "average" due to being "slow" and "complex".
SAP consultancy De Villiers Walton surveyed 252 UK firms about the performance of their CRM system. When evaluating the current level of return on investment that CRM brings to their organisation, two-thirds of firms rated their system as "average".
De Villiers Walton said: "While many systems may be partially fulfilling their remit, most are not succeeding in achieving optimal results for their users and businesses as a whole."
Almost a quarter (24 percent) of firms polled reported that their CRM system either actually slowed them down or did not support their business processes.
Over two-thirds (69 percent) said their CRM system did not help them focus on daily targets, and almost four out of five (79 percent) indicated they did not see their CRM system as an essential part of their everyday work.
Nearly half (48 percent) also disliked the way the system was configured, with 29 percent saying the system was too complex, and a further 19 percent feeling their CRM system was not user-friendly enough and that its fields were not specific enough to their job role.
When asked which aspects of their systems they disliked the most, speed emerged as a challenge for 21 percent of respondents. Other issues included the system not matching business processes (14 percent), and users experiencing difficulty understanding the language and terminology of the system (11 percent).
De Villiers Walton managing director Darron Walton said: "In our experience a CRM system is only successful if the underlying technology is easy-to-use and integrates with other systems and processes."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Share Information
Published: Monday, August 1, 2011
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
ConSol Limited is a provider of Contact Centre services, Customer Management Solutions and Business Process Outsourcing (BPO) to the Information Communication Industry in West Africa. ConSol bridges t...
Five9 is a provider of cloud software for the enterprise contact center market, bringing the power of the cloud to thousands of customers and facilitating approximately three billion customer interact...
|Genex Infosys Limited|
Genex Infosys is managed by a group of young and dynamic people having extensive knowledge and global exposure in the field of BPO and IT services. Genex is the largest BPO Company in Bangladesh is an...