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Industry Research : UK Call Centres Market Research Report
Research and Markets has announced the addition of the "UK Call Centres Market Research Report" report to their offering.
This UK call centre market research report analyses market positioning, European positioning, the UK economy, market factors and size, market segmentation by sector and function, market trends, & outsourcing versus internal supply. Multimedia, employment issues, software and regionality are also examined.
The report contains five year historical data, current market conditions and influences, together with a five year sector forecast by MBD analysts. The data is clearly presented and illustrated.
One of the main problems with analysing the UK call centre market is the general lack of clear definition that is agreed upon. Call centres can be either an internal marketing function within the client business, or the tasks undertaken by call centres can be subcontracted to third party service providers. This decision is partly determined by the desired function of the call centre and partly by company policy towards the utilisation of third party contractors, and whether the task to be carried out is considered to be a core function of the client's business. For the purpose of this report, the total call centres market includes both aspects of the industry.
Further, call centres can be utilised for a number of tasks, ranging from customer service functions to telesales. Indeed, a distinction can be made between centres primarily set up to handle incoming calls (such as customer service), outgoing calls (such as telesales), or both. Furthermore, call centres also tend to deal with other forms of communication other than just phone calls including emails, faxes and written correspondence. Call centres that deal with telephone as well as other forms of communication, such as emails, faxes and written correspondence tend to be referred to as contact centres. For the purpose of this report, contact centres are included in the call centres market.
The value of the market is particularly difficult to estimate as the majority of call centres are part of internal business operations and the apportioning of such costs is somewhat speculative. As such, it is more meaningful to quantify the market in terms of the number of centres and the number of agents (or workstations) utilised. The number of workstations does not necessarily equate to the same number of agents working in the call centre. There may be more than one agent per workstation, due to shift-working and part-time staff.
Posted by Veronica Silva Cusi, news correspondent
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