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Industry Research : Workforce Management Survey Results - Winter 2013
Workforce Management Survey Results - Winter 2013
May 30, 2013
Society of Workforce Planning Professionals
This document details the results of the most recent SWPP quarterly survey on critical workforce planning topics. In this survey, which focused on job roles and backgrounds of workforce management professionals, approximately 200 call center professionals representing a wide variety of industries participated and provided insight into numerous workforce planning questions. The same questions were asked in 2004 and a comparison of the results is also provided to see the changes over the 9-year period.
The participants in the 2013 survey are nearly half from centers with over 500 agents, with between 11 and 13% from those with 50 to 100, 100-200, and 200-300 agents. In the 2004 survey, the largest percentage (34%) of the participants was from large call center operations with over 500 seats, followed by 21% with 100-200 agents. However, 23% of the 2004 survey participants represented centers with 100 or fewer agents.
In both surveys, all types of call center operations were represented in the study, with the biggest percentage representing financial, insurance, telecommunications, and outsourcers.
Job Title of Participants
The survey participants were asked to select the job title that most closely matched their own. In the 2013 study, Workforce Analyst grew to 40% of the total while it was 23% in the 2004 study. Workforce Manager dropped from 35% to 24%. While the 2004 study offered the choice of "other" which was selected by 26% of the participants, the 2013 study did not offer this choice. In 2013, 29% of the participants chose titles such as Manager, Director, or Vice-President, while in the 2004 study, only 16% of the respondents chose those titles.
Highest Level of Education
The survey respondents were generally very well educated. The percentage with college degrees rose to 52% from the 45% reported in the earlier survey, and graduate degrees rose from 16% to 17%. While those with some or no college were 39% in 2004, it has dropped to 31% in the more recent survey. While many of the degree-holders studied Business or Computer Science as their major area of emphasis, there were degrees as varied as Education, Wildlife Management and Latin Studies. Nearly all of the graduate degrees are MBAs.
There was a fairly even split of women and men among the survey participants in both surveys with a reversal in the male to female ratio. While females were 52% of the respondents in 2004, they are 46% of the current participants and males rose from 48% to 53%.
Length of Time in Workforce Management
The experience level of the respondents has increased significantly. In the 2013 study, 44% reported being in the WFM field for 10 years or more with another 22% reporting between 5 and 9 years. In the 2004 study, only 18% reported being in the field more than 10 years and 44% reported 5 to 9 years. In both surveys, those with less than 1 year were 6% of the participants.
Workforce Management Duties
A large majority of respondents perform multiple job functions within the workforce management area and that has not changed in the two surveys. "Other Analytical Duties" topped the list in both surveys. Management of the WFM team has increased in the most recent survey and tops those with Forecasting, Scheduling and Intra-day Management duties while it was fewer than all three of those in the 2004 study. This is generally reflective of the change in the demographics of the study participants by job title reported above. Managing other teams or teams of agents remains relatively low in both studies but still is a reported duty of over 25% of the total participants.
2004 Survey Results
2013 Survey Results
Single or Multiple Sites
Seventy-eight percent of the survey respondents are responsible for multiple call center sites and this has grown considerably from the 58% who reported multi-site operations in the 2004 survey. This follows the number agents in the centers noted in the first question of the survey with a shift to the larger centers participating in the survey.
Prior Call Center Job
Survey participants were asked if they had held a job in the call center prior to joining the workforce management team. Those who were supervisors rose from 23% to 27% while team leaders dropped from 16% to 10%. Front line agents rose from 18% to 21% but analysts remained steady at 15% to 16%. Those who had never worked in a call center before dropped from 9% to 5%. It does appear that the WFM roles are being filled internally in many organizations with promotions from within, although some of these may have moved between centers and employers in the industry.
Today’s workforce manager is an educated, multi-talented individual. These individuals have many different titles, as well as different responsibilities, but many have found a profession that they are staying with over a long period of time. There is almost a 50/50 split of women and men, and they are generally entering the workforce management profession from another job in the call center. Over the 9 years between the studies, the experience level has grown along with the levels of education evident in the participants. The complexity of the tasks has increased and the sophistication of the tools reflects the emphasis on analysis and solid decision-making evident in the workforce management role today.
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About Vicki Herrell:
Vicki Herrell is the Executive Director for SWPP. Vicki has been in the call center industry for over twelve years and has extensive experience with workforce management.
About Society of Workforce Planning Professionals:
The Society of Workforce Planning Professionals (SWPP) is an organization devoted to facilitating education and networking opportunities among workforce planners across all industries. SWPP provides its membership with a variety of services, including: member-only access to the SWPP website; e-mail Tip of the Week; quarterly newsletters with timely articles written by industry experts; regional networking meetings (SWPP Meets); online forum; one free web seminar per year; and a discount for CWPP certification and the SWPP Annual Conference. Membership in SWPP is available to anyone in the workforce planning or related profession.
ContactCenterWorld.com – is the website for the Global Association for Contact Center and Customer Engagement Best Practices. The association has a truly global footprint and supports 170,000 members from enterprises large and small with ideas, information and support tools including best practice awards, conferences and certification. Join today, FREE personal membership available at this link https://www.contactcenterworld.com/register.aspx and start networking and learning best practices. Contact Center World. (www.ContactCenterWorld.com), The Global Association for Contact Center & Customer Engagement Best Practices.
Published: Thursday, May 30, 2013