Industry Research : Young shoppers putting credit card details at risk of fraud.
40% of 25-34 year olds have read their card details out loud in a public place
Surrey, UK 13 February 2014 – New research commissioned bySemafone has revealed that many of us are putting ourselves at risk of fraud by reading credit and debit numbers out loud in public places. The age group revealed to be taking the highest risk was 25-34 year-olds, of whom 30% admitted to reading their card details out loud in the street and 22% in an open plan office. Older shoppers were shown to be the most cautious group, with 91% of over 55s stating that they had never read their card details out loud in a public place at all.
Surprisingly, the youngest group surveyed, which included 18-24 year olds, showed slightly less risky behaviour than the 25-34 year old group, with just under 30% having read card details out loud in public. This age group, however, also contained the highest percentage of people admitting to reading card details aloud on public transport; almost 17%, compared with just 1.33% of over-55s.
Tim Critchley, CEO of Semafone, commented, "Paying by telephone is common because it is quick,easy, and there’s someone on the end of the line to provide help. In fact telephone payments account for one in eight of the UK’s card transactions. It is clear from this survey, however, that many of us are not applying the same standards of security to telephone payments that we would to online transactions."
"Nobody would dream of saying their PIN number out loud in a public place, but unfortunately, once we are on the phone, we will often provide our card number, 3 digit security code and address without a second thought, blocking out everything around us and forgetting that we can be overheard."
According to research from academic institutions including Princeton University, our ability to perceive the world around us is severely limited when we are speaking on the phone. This is due to "cognitive load" - human brains are unable to maintain full awareness of their surroundings when engaged in a telephone conversation, making us less likely to notice eavesdroppers.
The risk from telephone payment fraud is twofold:
1. From card details being overheard in the street
2. From the call centre itself.
The research was conducted by OnePoll in December 2013. 2000 UK Adults responded to the following question:
Have you ever read your credit or debit card details out loud in any of the following places?
- On public transport
- In an open plan office
- In the street
- In another public place
- None of the above – I have never read my card details out loud in a public place
|On public transport||16.98%||14.54%||9.35%||3.01%||1.33%|
|In an open plan office||14.62%||22.70%||16.36%||10.66%||4.32%|
|In the street||14.62%||19.39%||11.21%||3.55%||1.66%|
|In a restaurant||11.79%||10.20%||6.54%||3.83%||2.66%|
|In another public place||8.02%||6.89%||4.67%||4.37%||1.66%|
|None of the above- I have never read my card details out loud in a public place||70.28%||61.99%||72.43%||83.61%||91.69%|
Today's Tip of the Day - Segment Your Customers
More Editorial From Semafone
Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Published: Friday, February 14, 2014